What are you broadcasting? How do others “gossip" about you? Gossip gets a bad rap. When you think “gossip" you usually think mean and malicious, right? It’s not true. Research ...Continue Reading
Big 10 Logo and Modern Sports Marketing
Last spring the Big Ten Conference added Nebraska, giving the league 12 teams. So, what do you do — change the name to the Big 12? No, because that name’s already ...Continue Reading
How Young B2B and Professional Services Firms Build Their Business
For most young business-to-business companies and professional services providers, the best new prospects come from referrals and networking. But why wait for referrals to come? And why just hope that ...Continue Reading
What’s in Your Tool Kit?
What’s in Your Tool Kit?Finding out can make you better at what you do Each of us carries a personally unique tool kit. We all have one, ...Continue Reading
How to Build a Market-based Social Media Strategy (Using Segmentation & Social Networks – a Case Study)
Thanks to the rise of new media, geographic barriers have been removed and organizations of all sizes are able to engage in conversation with people around ...Continue Reading
In-Game Advertising, Put Your Brand ‘In Play’
Brad Mann is a Michigan ...Continue Reading
Mobile Apps From Idea to App Store – A Marketer’s Perspective
Transform your business by harnessing mobile technology. Offering a creative, functional mobile application will differentiate ...Continue Reading
LA2M’s Back after Summer Break: Facebook Advertising
The availability of personal information on social networks is changing the landscape of Internet advertising. Leading the pack is Facebook whose program helps advertisers; create social credibility, build brands to ...Continue Reading
Location Based Apps and Mobile Marketing – Changing The Way People Purchase
Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today’s consumers are on the move and are making purchases using real time ...Continue Reading
Engaging a Target Market / Graduating from User Traffic to User Advocate
Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. ...Continue Reading