In recent years, search engines have become more user-friendly by including smarter, context-sensitive results, such as local search and Google’s new Knowledge Graph. While these changes are great ...Continue Reading
Internal Social Media: How to Educate, Guide and Energize Your Most Important Brand Ambassadors
When building social media strategies, marketers often idolize and emulate companies who are leading the pack in their respective industries. We look to brands like Zappos, Continue Reading
One Website to Rule Them All – The New Approach Mobile Websites
Mobile used to be a simple medium. If people could get on your website from their phone all they got to see was plain ole’ text. Not exciting, but it ...Continue Reading
Where Do You Fall on the Leadership Scale?
Leadership has been described as “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task” ...Continue Reading
Touch and Post-Touch Devices
Over 1/2 of the US owns a tablet and more than 1/2 own a smartphone. That’s an undeniably growing trend toward a preference for touch screen devices. Will everything be ...Continue Reading
Converting ‘Likes’ to Customers
Over the past couple of years we’ve learned Social Media 101. Topics in that course included the boosting engagement, providing social value and humanizing communication. Many of us have ...Continue Reading
The Unique Value for Social Networks: 3 Rules of Content
You’ve taken the time to identify the type of content you will share through your blog and social networks, but now you need to think about how you’ll get that ...Continue Reading
Mixed Motivations and Uses in Social Media
As more people have become users of social media, the populations of these sites have become more heterogeneous. This means that people who are using sites like Facebook can have ...Continue Reading
LinkedIn for Business and Event Marketing
Learn how to use LinkedIn to market your company and promote your events. LinkedIn is a powerful social tool for business. Are you maximizing its potential? Is your ...Continue Reading
The Anti-Elevator Speech
We all hate commercials. Yuck they’re awful, disgusting and we rent DVR’s so we can fast-forward past them. So why do so many people want to be a commercial? ...Continue Reading