Some B2B companies are effectively using social media as a way to connect with customers. Other B2B companies are taking a wait-and-see approach until something demands their social media attention ...Continue Reading
Roadtripping with Chevy: Bringing Detroit to SXSW
For the past two years, Chevrolet has used a mix of social media and community pride to promote their presence at the South By Southwest Interactive Festival in Austin, TX ...Continue Reading
Continued Rise of the New Integrated Marketing Professional
The barriers between disciplines in the communications industry continue to erode and integrated marketing is more and more sought after. With the speaker’s perspective and what hopes to be a ...Continue Reading
Branding Yourself through Protocol and Etiquette
Have you often wondered the best way to get on TV, on the radio, or quoted as the expert in print publications? Come learn how to brand yourself through ...Continue Reading
Brand Loyalty Should Be Your ROI
David Murray is the director of Social Web Communications for re:group where helps clients navigate their brands using social media. After a 10-year absence, Murray returned to Michigan in 2008 ...Continue Reading
Business cards are dead. Long live business cards.
Depending who you ask, business cards are a complete waste of paper or the most powerful weapon in your branding arsenal. At January 5th’s LA2M, Charlie Wollborg will argue both ...Continue Reading
Location Based Apps and Mobile Marketing – Changing The Way People Purchase
Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today’s consumers are on the move and are making purchases using real time ...Continue Reading
Security Threats to Social Media & Networking Sites
Scam Spotting: What the Spammers Don’t Want You to Know Learn the latest scams on Facebook and how to avoid them. Two of the nation’s top social media security professionals ...Continue Reading
WordPress: Turn Your Website Into a Social Media Engine
Many people see the benefit in Social Media and want to integrate it into their marketing plans, but don’t know what is possible. ...Continue Reading
A2 Fiber You Tube Contest
LA2M supports A2 Fiber – Ann Arbor’s bid to win Google High Speed internet. Enter the YouTube Contest here – Official Contest Entry Form Contest ...Continue Reading