Marketing without Barriers: Considering Digital Accessibility for Customers and Prospects with Disabilities

There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website ...Continue Reading

Beyond Findability: How to Be Where Your Prospects Are Searching

Findability is a term usually used in the general context of websites and the ease with which the site and the information on the site can be found, usually ...Continue Reading

Pressing Words: The Evolution of WordPress and How It Can Help Your Website

In 2003 two young developers took over an abandoned open source blogging platform, calling it “WordPress.” WordPress has evolved significantly over the past decade, transitioning from a blogging tool into ...Continue Reading

The six fundamentals of effective design

What makes a website successful? Is it messaging? Usability? Look and feel? There are actually six core facets of successful design. When a site is crafted around those facets it ...Continue Reading

Video Campaigns and Channels

Video channels are quickly becoming an important platform for building and expanding a company’s customer base. This talk will provide an introduction to key considerations for creating video content, campaigns ...Continue Reading

Mobile Search Engine Optimization (SEO)

Mobile Search and Mobile Search Engine Optimization (SEO) are more important than ever. Now that mobile web browsing is taking over traditional desktop browsing, how you appear in ...Continue Reading