Social media can be a powerful tool to cover live events – pre, post and during the event. Establishing hashtags, recrutiing influencers, using rich media and blending the online and ...Continue Reading
10 Digital Marketing Resources to Impact Business Success
LA2M founder and co-author of the New Media Driver’s Resource Guide, Derek Mehraban speaks on 10 digital marketing resources that will impact business success ...Continue Reading
The App Revolution: The Who and What of Mobile Marketing
Mobile apps are one of the hottest topics out there. With over 25 billion apps downloaded for Apple devices alone, many people think their business needs an app, but why? ...Continue Reading
Making the Ask: Referrals and More
Networking is all about developing a long-term resource for professional and personal success. The problem is, most people don’t know how to call on that resource effectively and appropriately. In ...Continue Reading
To Twitter and Beyond: A Case Study for Optimizing Tweets, Tweeps and Peeps
Are you knee deep in multiple social networks? Is ‘SoMe’ still intimidating? Fortunately, the pace of social media integration is making it easier to manage multiple networks and ‘be there ...Continue Reading
Stop Hating Your Customers: Defining & Attracting Your Ideal Client
Are there customers you let go to voice mail when you see their numbers on your CallerID? Do you want to hide under your desk when you hear them walk ...Continue Reading
Discovering Your Personal Tool Kit
Kevin’s “What’s In Your Tool Kit” is a highly authentic, interactive, inspiring and powerfully compelling experience illuminates the concept of actively learning from your own “life Story” experiences ...Continue Reading
Your Customers are Crazy: Why We Are All Irrational and How Design Can Help
We are logical beings right? We make decisions based on analysis, deep thought and reasoning. We understand our actions and why we do the things we do… or do we? ...Continue Reading
Why Wait? Creating Your Own Employment Opportunities
In today’s ever-daunting job market, job seekers who aim to impress can’t rely on a standard resume and cover letter. Lindsay Blackwell, creator of the “Dear Lisa Rudgers” campaign, explores ...Continue Reading
Customer Incentives: Tired Tactics or Strategic Tools
With the economic downturn in 2008, the customer base of most businesses in the US has dramatically changed, perhaps forever. Your customers are now more focused on how they spend ...Continue Reading