Building and launching a startup can be relatively easy. From the initial idea to product launch things can progress without a hitch. But, what happens when it doesn’t take off? It’s easy to waste a lot of money in the wrong channels, especially ones where you go toe-to-toe with the big guys and can easily be outspent. Shane be talking about how to make sure you have the right plan in place before launch your startup to minimize waste and maximize reach.

Shane is VP of marketing at Nutshell. He’s been involved with and advised multiple tech startups in San Francisco and NYC since 2007. In 2014, he moved back to his home state of Michigan to join Nutshell, re-discover his roots, and watch more hockey night in Canada. You can usually find him in a park with his dog Rooster or catching a live show in Ann Arbor or Detroit.