Designing for the First Five Seconds

People make snap judgments. In fact, most users only take 50 milliseconds to form their first impression of your site. This impression lasts the remainder of their visit and even ...Continue Reading

The Influence of Color: Using Color to Inspire Consumers

Everything from fashion to technology to food affects the colors in our world. These colors change both in giant leaps and in small steps, often through seemingly invisible and mysterious ...Continue Reading

Lead Generation for Higher Education

Every higher education marketing and admissions department is working to attract the best and brightest students to their university. Lead Generation for Higher Education is essential to reaching the right ...Continue Reading

What’s New in Mobile?

Technology is a constantly changing world, and to make effective use of it in a marketing program, you need to stay on top of those changes. In this talk, ...Continue Reading

You PAID for THAT?

“You PAID for THAT?"is a 30 minute interactive presentation designed to educate business owners about what a website can and should do ...Continue Reading

Top 10 Tips To Improve Your Digital Analytics Practice

Digital analytics play an increasingly vital role in organizations of all kinds. The key to continued growth is a practice that helps businesses make smarter decisions. In this ...Continue Reading

Marketing without Barriers: Considering Digital Accessibility for Customers and Prospects with Disabilities

There are 57 million Americans living with a disability, and many of these people need to use assistive technology to interact with websites and digital marketing materials. If your website ...Continue Reading

Pressing Words: The Evolution of WordPress and How It Can Help Your Website

In 2003 two young developers took over an abandoned open source blogging platform, calling it “WordPress.” WordPress has evolved significantly over the past decade, transitioning from a blogging tool into ...Continue Reading

Does Your Website Rule or Drool?

“Does Your Website Rule or Drool” is a 50 minute interactive presentation Meaghan created after driving online traffic to hundreds of sub-standard websites owned by local businesses. She felt the ...Continue Reading