5 things every tech startup needs to know

Feb. 10th 2016 by Satish Malnaik of Fantelope

Startup advice from a pro, right here in Ann Arbor. Satish Malnaik is co-founder of Fantelope, the world’s ultimate fan competition and engagement platform. He is a Michigan MBA Grad. ...Continue Reading

Lean Marketing – how to maximize marketing value with limited resources

Jun. 8th 2016 by Shamir Ozery

Shamir Ozery will review marketing methodologies that help companies and marketers: Eliminate uncertainty Work smarter, not harder Develop Minimum Viable Campaigns Create validated learning cycles (build-measure-learn) Shamir will also talk ...Continue Reading

How to Build Habit-Forming Mobile Apps

Sep. 13th 2017 by Derek Mehraban of Ingenix Digital Marketing

Join us at LA2M on September 13, 2017 to learn how Sports Fan Engagement Mobile App – Fantelope uses principles from the Hook Model to engage ...Continue Reading

Must-Have Tools and Services For User Experience and Engagement

Jul. 12th 2017 by Henry Balanon of Autobooks

Henry Balanon, Chief Product Officer of Autobooks and former founder of Detroit Labs & Stratos will walk us through the most important digital services and tools that his teams have ...Continue Reading