How to Build Habit-Forming Mobile Apps


Join us at LA2M on June 14, 2017 to learn how Sports Fan Engagement Mobile App – Fantelope uses principles from the Hook Model to engage users and keep sports fans coming back for more.Sports Fan Mobile App

Serial entrepreneur Derek Mehraban, founder of LA2M and co-founder of The World’s Ultimate Fan Competition and Engagement Platform – Fantelope will share what he’s learned as an experienced tech CEO and from reading and practicing principles from the amazing business book on building habit-forming products, Hooked, by Nir Eyal.

Mehraban will bring the Hook Model to life in this lecture. “The Hook Model is a four-step process embedded into the products of many successful companies to subtly encourage consumer behavior.”

Mehraban will share best practices for anyone looking to build a mobile app that is both habit forming and popular with users. He will also demonstrate how the Fantelope Mobile App uses the Hook Model to engage and reward users, bringing value to sponsors and sports teams.

Join the Herd with Fantelope CEO, Derek Mehraban and the LA2M Crew on Wednesday, June 14 from 11:45 AM – 1:00 PM at Conor O’Neill’s in Ann Arbor.