Stratos was looking for partners to support the marketing and PR efforts for a product launch. The potential partners came up with different approaches and strategies. Pitches for new business have subtle pieces that can win the business or lose it.

Henry’s talk looks at new business proposals from the other side of the table: the potential client.

This presentation covers considerations around the RFP process, communication, level of detail, client and product research, relationship building, and followup.

Henry Balanon is co-founder and Chief Technology Officer of Stratos. He is responsible for the overall product and technology vision for the company. He oversees engineering, security and quality assurance initiatives of the next generation of connected card technology. Henry brings technical leadership and expertise to the team from his previous experience as co-founder of Detroit Labs with national clients like Domino’s Pizza, Chevrolet and Stryker.

Stratos, Inc. is the creator of the Stratos Bluetooth Connected Card™ Platform that combines plastic cards into a single, smart, dynamic card. Credit, debit, loyalty, membership and gift cards can be loaded into one mobile-connected card, empowering people to make better, more informed payment decisions while simplifying transactions through a familiar, reliable form. Stratos allows merchants and card issuers to strengthen brand loyalty with better data and improved communications to card users without infrastructure change. For more information, visit stratoscard.com