There has been a lot of discussion about social media marketing and how it might relate to search.  In this talk, Bud Gibson will show some effective strategies for using social media to drive well targeted traffic to your search marketing campaigns.  This traffic is highly motivated and very likely to become customers.  Bud will also show social media tools you can use to fine tune your search marketing campaigns. 

Bud Gibson created the search marketing program at Eastern Michigan University.  His students have managed well over a million dollars in annualized online advertising spend for 80 organizations and counting.  Bud has a  PhD from Carnegie Mellon University, an MBA from the Wharton School, and a BS in French and Linguistics from Georgetown University.  He’s lived and worked in North America, Europe, Africa, and Asia.