Positive publicity for your business is like gold. Your company looks good and you could reap some significant benefits. But PR isn’t an easy game. We all think we have great news stories. But how to you get the news media to notice, let alone care enough to follow up? In this presentation, Jason Brown of PublicCity PR will discuss:
- What is publicity?
- What is news-worthy?
- How to create news
- How to score an interview
- What to do when you get the interview
- Leveraging your publicity
Jason is the Founder and Principal of PublicCity PR, a Southfield, Mich.- based publicity company focused on helping companies raise their visibility with their key audiences, including media, customers and key influencers.
He launched the company in October 2008, so companies could have an affordable, reliable and seasoned PR professional to drive their public relations and publicity needs.
Prior to founding PublicCity PR, Jason gained considerable experience working at various Detroit-based public relations agencies over the last 10+ years, where he functioned as a media relations specialist.
Jason is extremely connected with local, regional and national media. Among the highlights of his accomplishments include placing various regionally-based clients in front of the national media spotlight. Jason has secured national placements in Business Week, Wall Street Journal, New York Times, Entrepreneur, Inc. and Fortune Small Business.
Outside of the agency, Jason is an active member of the Detroit Chapter of the Public Relations Society of America, He also sits on the Board of the Crohn’s and Colitis Foundation of America, Michigan Chapter. Jason is a graduate of Michigan State University, where he earned a bachelor of arts in Journalism.