Shamir Ozery will review marketing methodologies that help companies and marketers:

• Eliminate uncertainty
• Work smarter, not harder
• Develop Minimum Viable Campaigns
• Create validated learning cycles (build-measure-learn)

Shamir will also talk about creating growth, traction and prioritizing all the vast (and often confusing) marketing possibilities companies have to choose from, in a way that’s in-line with their resources.