Some B2B companies are effectively using social media as a way to connect with customers.  Other B2B companies are taking a wait-and-see approach until something demands their social media attention — usually a competitor eating their lunch.  Are you a social media laggard or leader? If you’re still on the sidelines about the value social media has in your B2B marketing communications program, attend this seminar for actionable insights you can start using today to boost your social media ROI.  Plus, we’ll reveal one blunder that is sure to kill your social media success.

Chad Wiebesick is the Social Media & Interactive Marketing Director at PWB Marketing Communications.  Chad has over 10 years of experience helping companies reach business goals through innovative online marketing communication programs, including social media, search engine marketing, online community building, rich media advertising, and viral marketing. Chad is the Past President of the Ann Arbor Advertising Club, a recipient of Online Media & Marketing Magazine’s “America’s Top 20 Interactive Media Rising Stars,” and a national finalist in Media Magazine’s “Creative Media Awards” competition.

PWB strongly advocates a “balanced diet” of online and traditional efforts and was an early adopter of web-based marketing for its clients. PWB Marketing Communications focuses on clients in healthcare, manufacturing technology, professional services, and outdoor/enthusiast markets.  PWB understands successful brands are built by using the power of all communication channels effectively to ensure differentiation in the competitive marketplace.