Content marketing, branded content, brand journalism — call it what you will. The point is: What marketers say and how they say it are critical to competitive advantage.

Case studies will show how innovative content marketing strategies are helping companies achieve key business goals. They’re building thought leadership within their industries, getting found by the right kinds of customers, building strong brands that stand apart from competition, and increasing preference among customers ready to buy.

Sample white papers, e-books, trend articles, case studies, blogs, and more will point to the who’s, what’s, when’s, where’s, why’s, and how’s of successful content marketing campaigns. Examples will come from some of the Ann Arbor area’s top marketers.

Chris Kochmanski is a partner in DesignHub, the Saline-based marketing and creative services company. He draws upon his 35+ years of marketing communications experience to develop effective marketing strategies, plans, and content. DesignHub’s clients range from high-tech leaders, professional services firms, and regional nonprofits to manufacturers of household products and global enterprise software providers.