David Murray is the director of Social Web Communications for re:group where helps clients navigate their brands using social media.

After a 10-year absence, Murray returned to Michigan in 2008 and immediately went to work organizing Detroit’s Social Media Club chapter. He has been quoted in the Wall Street Journal Online and The Detroit News. David was also featured in David Meerman Scott’s blog Web Ink Now and his book, “The New rules of Marketing and PR." He is a strategic partner and digital marketing consultant for various social web organizations and projects, and is the co-chair of Michigan’s leading technology and knowledge conference, FutureMidwest.

Living according to the mantra “leave no regrets," Murray lives in Troy, Mich. with his wife Jenni and their two cats, Motley and Bree.

The pay to play model is dead. Now it is play to play for brands and this requires them to be fully present and authentic. Instead of merely aiming for transactions, brands need to focus on brand loyalty which will ultimately increase their presence and sales.

Murray will be discussing the rising demand for real interaction with brands in social media. Murray will explain why this is occurring and how your brand can engage effectively keeping in mind the humanization of the social web.