Marketing departments are often charged with defining the strategy and direction for mobile applications.  In the changing mobile landscape, apps are getting more sophisticated, as are user expectations.   What is the right mobile strategy for achieving today’s business objectives?

Bill will offer attendees the current lay of the mobile app land, including how to reach people on the devices they’re using now, and how to blend form and function to deliver a great app to your target audience.

Bill has spent his entire career in the software industry, spanning both technical and business roles. He spent eight years as a self-employed consultant before co-founding SRT Solutions with Dianne Marsh. Over the past decade they’ve grown SRT Solutions into a premier software development company, amassing 4 FastTrack awards (2011, 2010, 2008, 2007), the Michigan 50 Companies to Watch award (2011), and making the Inc 500/5000 list (2011 and 2012). Bill was also awarded Automation Alley’s Emerging Technology Leader award in 2011.

His technical time is spent between curly braces, primarily with C#. He’s the author of the best selling “Effective C#", now in its second edition, and “More Effective C#". His articles have appeared in MSDN Magazine, the C# Developer Center, Visual C++ Developer’s Journal, Visual Studio Magazine, ASP.NET Pro, .NET Developer’s Journal and more. He’s written hundreds of technical articles for software developers. He actively blogs about technical and business topics at http://www.srtsolutions.com/billwagner. Bill is also a regional director for Microsoft.

In addition to his business and technical accomplishments, Bill is an active community participant. He volunteers as a math tutor for the Manchester, Mich. schools, where he works to inspire high schoolers to consider a technical career.

He received his B.S. in Computer Science from the College of Engineering at the University of Illinois at Urbana Champaign.