Karim Motawi, a 20 years tile industry veteran will discuss the evolution of of his marketing ideas in response to the different and distinct needs of the companies he has worked for.  As even companies in the same market have very different marketing needs and circumstances.

Karim Motawi, a Michigan native, graduated from the University of Michigan in 1992 and helped found the Motawi Tileworks.   After 18 years of making tile, building the business and directing the marketing efforts of Motawi Tileworks, Karim moved on to Wizard Enterprise, a larger tile company based in Los Angeles.  He is the Director of Marketing for Wizard Enterprise.

Karim lives in Ann Arbor, with his wife and two children and when not on the road or in California he can often be found at his ‘office’ at the Plum Market cafe.