Mike Lorenc


Head of Industry – Ticketing, Sports & Live Events, Google

Mike is a 14-year veteran of Google and has held multiple leadership roles on the revenue generating side of the business.

He’s currently heading up Google’s Sports & Live Events Group where he oversees Sales and Account Services Team responsible for fostering strategic relationships with key partners in Sports, Family Entertainment, Music and Ticketing Industries; and works closely with key stakeholders across Google’s Family of Brands to develop new ad formats and products for the Live Events category.

Prior to moving to Ann Arbor 11 years ago to help open Google’s local offices,  Mike was involved in establishing Google’s Operations in his native Poland.  He also ran Mid-Market Sales team for Google Canada.

Co-Owner of AFC Ann Arbor – Minor League Soccer Team in Ann Arbor, MI and (new!) – Head Coach of U-10 Boys Rec & Ed Soccer (his son’s team).


Mike also teaches Video and Digital Marketing courses at Michigan State University and currently serves as Executive In Residence at Eastern Michigan University’s Center for Digital Engagement.  

A Marketing & International Business graduate of Loyola University of Chicago, Mike currently resides in Ann Arbor, MI and considers himself extremely lucky to work in the cross-section of Sports/Entertainment and Online Marketing worlds.