Stephen (Steve) is an Author, Entrepreneur, Engineer and the CEO of Buz.fm.  He has twenty five years in networked technologies with extensive experience in web / desktop application development, robotic automation, and computer aided engineering.  He currently holds patents for various technologies in social media, digital marketing, media presentation, e-learning, sports video statistics and automotive vision.

Steve will explain Frequency Marketing as it applies to Social and Mobile Technology.

His talk will cover:

• How status updates on social media are similar to radio and TV ads
• How to understand your audience
• How to get found through search
• How to message properly and not sound like a spammer

Steve will also tie together social search optimization, search engine optimization and geo-local targeting.