Social media is not going to be a specialty for much longer — do you see many telephone gurus making the rounds? Social tools will continue to come and go, but corporate storytelling and content marketing are the big opportunities for marketers and communicators to master long term.
Through photos, video, words and audio, your client’s brand story can be shared in unlimited ways. We’ll share a few insights on telling your brand story, cultivate fans and sparking devotion. You’ll leave this session with a head full of fresh ideas, a spring in your step and a smile on your face.
Examples and Case Studies from YouTube, Vimeo, Flickr, Picasa, Pintrest, Instagram, Foursquare and Tumblr
Charlie Wollborg is Chief Troublemaker at Curve Detroit Marketing Strategy & Creative Design
Charlie is a purveyor of attention. He helps growing brands stand out from the clutter.
He opened the doors at Curve after being thrown out of several well respected ad agencies. As a marketing strategist and creative director, he has delivered blue sky ideas and bottom line results for household names like Ford, GM, Boyne Resorts and Absopure as well as budding challenger brands.
Charlie’s an unabashed lover of Detroit where he’s actively involved in the social media and entrepreneur communities. Along with a handful of cool friends, he produces the annual TEDxDetroit conference.
When he’s not building brands, you’ll find Charlie inspiring, educating and entertaining audiences with his lively keynote presentations on marketing and innovation. Last year, he was named the second best PowerPoint Karaoke presenter in the world. This year, he hopes to win something that people have actually heard of.
Charlie is happily married to his unhappily married wife, Elena. They have two young sons with wild imaginations and boundless energy and one lazy cat.