Viral marketing relies on providing a value to users, so much that it encourages them to share it with friends. When crafting a viral campaign it is important to pair user value with conversion mechanisms; most examples of this leverage social media tools.

So… how are marketers using this technique as part of the traditional marketing mix? Come find out what our own local collective of marketing professionals think and share your own views on using viral marketing to gain new clients, win business or just spread the word.Shauna Nicholson will lead our discussion at our usual lunchtime gathering.

Working exclusively in online marketing strategy, Shauna is known for her insight on social media marketing. She is a resource for metro-Detroit businesses who want to leverage the most powerful online tools available. By transcending the online hype and pairing reality-based business and marketing strategy to the tools, she positions clients to effectively secure measurable ROI.

Shauna thrives on innovation and progress. Solid strategy starts with contributing and debating ideas. She thinks nothing is better than solid teams of creativity and ingenuity.

Visit Shauna’s website: http://shaunanicholson.com/

Follow Shauna on Twitter: http://twitter.com/shaunan

Connect with Shauna on Linkedin: http://www.linkedin.com/in/shaunanicholson