Using your Database for Marketing

Using a database for marketing can go beyond the address line on a piece of direct mail. Come to this informative session and learn how you can use your database as a tool for greater marketing opportunities for direct mail, the web and integrated marketing campaigns.

Kim is the Creative Project Manager at Adair Printing and Digital Services in Dexter Michigan. Her position includes marketing, PR and advertising for the company. She is also involved in the Integrated Marketing production of her company which includes the use of a lot of email marketing.

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