Shawn Smith, one of LA2M’s regulars, is going to lead today’s discussion by explaining methods for building a following for your business on twitter.

So what is Twitter? – It’s a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

This weeks discussion on Twitter will be lead by Shawn Smith. Bring your ideas because it’ll be time to talk twitter and learn from one another. How is Twitter helping you? How have you used it to become an authority, expand your network and get new clients? How has it changed your life? Discussion of Twitter tools, experiences and best practices are likely to drop throughout lunch – so bring your notepad!

Shawn is an internet marketing specialist focused on increasing communication and leading conversations. Shawn makes videos, tweets, blogs, IM campaigns and friends. He’s also the co-founder of optimalwebworks.com (http://www.optimalwebworks.com/), a progressive internet marketing group in Ann Arbor. Click here for Shawn’s profile: http://www.twitter.com/shawnsmith

Have you twittered lately? Come share and join in the fun.

Listen to the podcast clicking here