It’s no surprise that social media is now considered a crucial part of business marketing. Indeed, for many businesses it may be their only form of marketing. It’s also no surprise that social media changes too rapidly for most of us to keep abreast of. Nationally-recognized social media speaker, Dave Linabury will cover the upcoming trends in social media–which ones have weight and which ones are probably not worth investing your time in.

Dave Linabury is Director of Interactive for Campbell-Ewald (CE), one of the nation’s leading agencies, based in Detroit, San Antonio, Washington, D.C. and Los Angeles. With over 17 years in digital and 13 years in social media, and work appearing in several social media books, and several whitepapers, Dave is considered to be one of the leading authorities on social media marketing in the United States.

He was the first social media expert to investigate how sociological methodologies could be adapted for social media marketing; as a result, universities across the United States have asked him to demonstrate, consult or present his findings, formulas and case studies. He is most well-known for his community, NavyForMoms.com, which has over 44,000 members and has won nine awards including an Effie and Echo, and his long-running humor blog, Davezilla.com, which has been winning awards and accolades since 1994.