You’ve taken the time to identify the type of content you will share through your blog and social networks, but now you need to think about how you’ll get that content in front of your audience. How content works on your blog will be different from how content works on Twitter or in an E-book. Each of your social networks will need to provide value through your content if you hope to be successful in this space.
Attendees of this presentation will learn:
1. How to create several valuable sources of information from one piece of content.
2. How to provide unique value to your social networks that encourages sharing of your content.
3. How to position your business or brand as a trusted helpful resource.
David Murray (@DaveMurr) is a marketing and a digital communications strategist, and currently serves as the Director of Social Media for Moncur Associates, a hi-end branding and strategic messaging firm located in Troy, MI. Believing content is communication, Murray has created fully integrated digital and social media campaigns in the health care, franchise, nonprofit, and both B2B and B2C sectors.
A national speaker, David focuses on digital communications and social media marketing best practices. He has spoken at BlogWorld, unGeeked, TEDx, and more.
Murray has also been featured in the Wall Street Journal, and David Meerman Scott’s book, The New Rules of PR and Marketing. He is the founder of Social Media Club Detroit, and is the creator of the online comic strip, AndyandTrout.com.