The Blurring of Online and Offline Worlds


A blurring of worlds is occurring.  Online data is appearing in offline objects.  From nightstands that tweet, evening dresses that react to the weather, to billboards that use Foursquare check-ins to feed dogs, data is appearing in unexpected places in some pretty funky ways.  Social Media expert Dave Linabury will highlight some of the more unusual examples and provide some clarity as to why this is going on.

Dave Linabury is Director of Interactive for Campbell-Ewald (CE), one of the nation’s leading agencies, based in Detroit, San Antonio, Washington, D.C. and Los Angeles.  With over 17 years in Digital and 13 years in social media, Dave is considered to be one of the leading authorities on social media marketing in the United States.