Are there customers you let go to voice mail when you see their numbers on your CallerID? Do you want to hide under your desk when you hear them walk in the door?
If this sounds like your life, you may be working with the wrong type of customer. But when you’re working with your IDEAL client, you look forward to talking to them, projects are more profitable, and work becomes fun again!
Marisa Smith, founder of the Whole Brain Group, will discuss how refining her company’s ideal client profile transformed the business and helped the team get their mojo back.
During this session, you’ll learn how to identify, document, and communicate your ideal customer profile, as well as the far-reaching implications it has on your products, services, and integrated marketing strategy. The practical tips & techniques shared will let you get started right away!
Since her early days of playing office in her parents’ basement, Marisa has been obsessed with creating processes and automating repetitive tasks. She first developed an interest in web design and workflow automation after she earned her Master of Higher Education Administration degree at the
University of Michigan in Ann Arbor. While working as an advisor of undergraduate engineering students, she was frustrated by the lack of good electronic tools for managing student records, and decided to solve the problem herself.
Marisa worked at the University of Michigan for several years, helping administrative offices solve their paper problems by designing web-based electronic solutions, and decided to strike out on her own in 2002 so she could help even more people.
Her real passion is for improving the quality of life for individuals and organizations and she’s devoted to helping people implement electronic solutions to improve efficiency and create more time and abundance in their lives.
Marisa is the Social Media Co-Chair of the Communications Council and a member of the Executive Advisory Board for Women Impacting Public Policy (WIPP), a national nonpartisan public policy organization that advocates for and on behalf of women and minorities in business. She also serves on the Boards of The Small Giants Community and the Ann Arbor/Ypsilanti Regional Chamber.