The demand for access to information and resources through mobile technologies is changing the way we manage our lives and operate our businesses.  The massive growth in the adoption rates of mobile technologies around the world has significant implications for how we communicate, how business is conducted, and the impact it will have on every other existing industry.  Every day, businesses are learning more about the ways mobile technology can be used to enhance their marketing, increase their productivity and lead to increased profitability.  Ms. Daichendt’s presentation will review some of the ways mobile technology can be applied to your business — to help you grow, to help your staff become more productive and customer-service oriented, and last but certainly not least, more profitable.

Linda Daichendt, CEO of Strategic Growth Concepts is an accomplished marketer and award-winning blogger on the use of new media in growing a business.  She is a recognized business expert with 20+ years of corporate, small business and franchising experience, with specializations in the areas of: Mobile and Social media marketing and Virtual events production.

She is the Founder and Executive Director of the Mobile Technology Association of Michigan, a Michigan-based trade association for the mobile industry; a Co-founder of Mobile Monday Michigan, a mobile technology industry networking and business development group currently with chapters in Ann Arbor and Detroit; and a Co-host/Co-producer of the international mobile marketing podcast series, ‘The Mobile Marketing Review’.

Linda has comprehensive knowledge of the Mobile industry, including: cell phone retail and consumer use trends, mobile technology development and growth, mobile technology use in a business environment, mobile marketing and advertising, and relationships with mobile industry leaders and stakeholders internationally.