One of the most under-studied but exceedingly useful forms of marketing study has to do with how the brain reacts to marketing stimuli.  We’ll take a look at how the mind reacts to immediate attention, what motivates activity, and what methods can be applied to work within the natural evolutionary thought process of the human mind.  This includes how we emotionally react to advertising, how social media has become so influential, and we’ll discuss how to use this information to our advantage.

Jim is Principal of Phire Branding Company, a full-service marketing communications strategy, design, advertising, and interactive firm specializing in creating strong and memorable brands that resonate in the marketplace.  Phire Branding Company helps clients traverse the seismic shift from mass media to one-on-one, customer-centric, knowledge-based, movement-driven brands.