Companies today want a Facebook Page and Twitter Feed.  Many of them aren’t sure why.  They just want them because they feel they need to, or should.  But after you enter the social media channels, it is crucial to have the right content.  It isn’t enough to just “Be there."

Join us at LA2M, as our speaker David Kiley shares his business-wise experience of counseling companies on how to  fill their Internet-based communications channels aimed at the public and the media. 

David is executive vice president of ICON Creative Technologies in Ann Arbor, and has been a leading figure in covering the auto industry for USA Today and BusinessWeek. He is the author of two books on the auto industry, and is the former marketing editor of BusinessWeek, as well as a former editor for ADWEEK and BRANDWEEK.  Kiley also still writes for AOL and Popular Mechanics.