What are you broadcasting? How do others “gossip" about you? Gossip gets a bad rap. When you think “gossip" you usually think mean and malicious, right? It’s not true. Research shows mean and malicious gossip is only about 5-7% of gossip. In this presentation, Gossip Marketing® expert Shawne Duperon takes you on a fun journey that will have you look at word of mouth in a new way. When done right, gossip is the smartest and most powerful way to market yourself both online and off. You’ll finally understand through extensive research why celebrity gossip is so popular and how to use those same celebrity gossip strategies to masterfully and exponentially grow your business or career.

Six-time EMMY® Award winner Shawne Duperon has been in the television business for nearly 20 years. She has taught thousands across the globe how to powerfully communicate in business. She works with corporations, universities, government agencies and business owners teaching you how to strategically create epidemics in traditional and social media that exponentially grow your business or career.

Shawne has interviewed most presidents, and hundreds of sports stars and celebrities. She’s has replaced Bill Ford of Ford Motor Company when she spoke at the Department of Defense and is slated to speak to 4000 students this summer in Africa. She’s currently a PhD candidate, creating leading-edge research on the relationship between mass media and gossip. One of her personal passions is the work she does with multicultural groups to help delete media stereotypes.