Through this incredible presentation, Daniel Walker, CEO of River’s End Consulting, will outline three basic methods for gathering critical customer needs data and relate them to fishing methods. The first is by survey. The second is by focus group. The third is by individual interviews. The fishing methods he references are dynamite, hook and bobber and fly-fishing. The story he tells in around 30 minutes gives the audience a clearer image of what to expect when using any of the three methods. Audiences have told him they love the format of the presentation because they can remember the lessons very well due to the entertaining way he presents it.

River’s End Consulting is a firm dedicated to training and mentoring teams in identifying true customer wants and needs by using a proven system. Daniel’s extensive background includes a variety of Corporate Engineering positions in the Automotive Industry. Daniel is intensely creative and curious.  These characteristics have allowed him to develop a system of market research that gives companies the ability to make better strategic decisions on new products and services.  As a toastmaster for the last 3 1/2 years, he has honed his ability to communicate business concepts in story form so the audience can remember the principles, if not the details of how they can improve their market information gathering methodologies. Mr. Walker has a deep, driving passion to make a significant and positive difference in our world by influencing individuals to improve and grow both professionally and personally.