PLEASE NOTE CHANGE OF VENUE

Here’s a lunchtime discussion not to be missed — Kim Kachadoorian is taking the lead on today’s topic of “email marketing".

With the cost of direct mail increasing every year more and more companies are turning to email to deliver news and information from their company to clients and potential clients as a cost/paper saver.

An effective e-mailer can use the tool to generate return on investment (ROI) for their business. Topics we will try to discuss:

o Why market via email and alternatives to email marketing
o Type of message — text only or images or option for either
o Companies that supply email marketing services
o CAN-SPAM — why it is important to your bottom line.

I’m sure we all have some interesting email stories (good and bad) to share. Come join us for some great discussion and good food at Conor O’Neill’s.

Kim is the Creative Project Manager at Adair Printing and Digital Services in Dexter Michigan. Her position includes marketing, PR and advertising for the company. She is also involved in the Integrated Marketing production of her company which includes the use of a lot of email marketing.

Kim’s Profile: http://www.linkedin.com/in/kkachado

Listen to the Podcast clicking here