Disruptive Innovation: The News Media Revolution

Whether your business has been around for just a year or for decades, we all are faced with a marketing industry that is evolving with new technologies every day. This evolution can force change in order to remain relevant and competitive. By definition, a disruptive innovation is an innovation that disrupts an existing market. As consumer adoption of the internet took shape, print news media circulation declined and revenue declines soon followed. In this session, learn how a Michigan media company has completely transformed its business model to maintain relevance, increase value and grow in a ever changing media landscape.


David is the Business and Audience Development Manager for MLive Media Group’s Southeast Michigan region. With over 20 years of marketing agency media experience, David joined AnnArbor.com upon it’s 2009 launch and led the organization’s B2B and consumer marketing. In addition to marketing operations in the Ann Arbor region, he is now focused on MLive Media Group’s expansion throughout the Detroit metropolitan area.