There seems to be an unspoken “love / hate” relationship that marketers have with clients. If you don’t believe me, just take a look at ClientsFromHell.net. Sure some people are difficult to work with, but bad interactions is typically the fault of marketers. We often don’t realize it’s just as hard being a client as a provider. The simple solution to most client woes is managing expectations.
This presentation will include a panel of design agency veterans who will talk about selling, working with and befriending clients. Declan O’Neill will talk about managing expectations during the sales process, Ross Johnson will discuss handling issues that come up during projects and Lyndsay Dusek will share how she built her company around client friendships.