Becoming a Social Solopreneur

Have you ever excitedly registered for a small business workshop or signed up for a service aimed at “small businesses” only to find out that you have a very different definition of small business?  In fact, a manufacturing business with 1500 employees, a retail business with annual receipts of $21 M, a consultant who brings in a couple thousand each month, and your aunt’s shoe repair business with one part-time helper ALL fall under the same umbrella of small business.


But when dealing with businesses of under 10 employees, there are unique marketing needs, advantages, and disadvantages that must be considered.  This sector of today’s business landscape is growing rapidly and proving to be valuable to our economy.   In this talk, Leslie will discuss 9 ways to leverage the advantages of being a smaller outfit using social media, networking, and co-marketing. 


Leslie McGraw, owner and founder of Les Go Social Media Marketing and Training, is a social entrepreneur with expertise in social media marketing and content management systems, volunteer coordination, writing and 13 years of experience in the areas of online community management, training, leadership development, and social networking sites.

Leslie has her Bachelors of Science degree in Business Management from University of Phoenix and received specialized training in journalism, website content creation and management and database design and management from Washtenaw Community College, Eastern Michigan University, and the University of Michigan.

Leslie is a freelance journalist specializing in multimedia for Heritage Newspapers, which includes the Ann Arbor Journal and the Ypsilanti Courier newspapers (print and online publications), and Skyword, a leading content production and social marketing platform.  Seasonally, she is the Volunteer Coordinator for the Festival Greeter Program at the Ann Arbor Summer Festival.


Leslie’s recognition and awards include The Leaven Center’s Eleanor S. Morrison Scholarship for Creative Writing for Social Justice, 2007 and the University of Michigan’s Distinguished Diversity Leaders Award 2008 and 2009 (as part of the Women of Color Taskforce). Her diverse background and people skills will help anyone, regardless of digital literacy level, connect with social media to help meet their goals.