YouTube is the number one online video site, with more than 2 billion views each day. YouTube is not just for entertainment, but can also be an excellent tool to reach and retain customers. During this presentation, you’ll learn how to create a free YouTube channel and how to use it effectively. You’ll also learn about the various advertising options available to drive awareness for your YouTube videos. 

Rob Goren is a Marketing Strategist at Google working with AdWords clients. In this role, he manages a multimillion dollar portfolio of accounts, and helps advertisers improve their return-on-investment, develop their Internet marketing strategy, and stay on top of the latest trends, including YouTube, display and mobile advertising. Rob graduated with honors from MSU in 2007 with a major in International Relations. Before coming to Google, Rob launched his own small business creating video slideshows and worked as a part-time reporter for Lansing’s local NPR affiliate.