The barriers between disciplines in the communications industry continue to erode and integrated marketing is more and more sought after. With the speaker’s perspective and what hopes to be a lively and informed Q&A, we’ll examine the constant migration between advertising, PR and marketing professionals within the broader communications industry sphere, discuss why this is good for the industry, and why it’s good for your career.

Charlie Kondek is Director of Social Media Outreach for the Detroit area branch office of MSL, responsible not just for social media PR and marketing for Michigan clients but for collaboration with other MSL offices and companies within the Publicis family on social media programs.