The Xbox console has evolved from its early days as a gaming platform into the entertainment hub of the family room.  Through the console’s subscription service, ‘Xbox Live’ is transforming home entertainment and leading the next generation of interactive advertising.

Advertisers are using the Xbox Live service to deliver engaging brand experiences on the largest TV in the house.  With easy-to execute plans and quick turnaround times any advertiser can take advantage of the impactful experiences.

Brad Mann is a Senior Business Development Manager with Xbox Live Advertising. For the past 4 years, Brad has worked with some of the world’s largest advertisers to develop immersive brand experiences on Xbox Live.  Through his experience in gaming and emerging media, he’ll speak to how brands can utilize gaming to reach their target audience.