Do you want to grow your business and spend less marketing dollars achieving better results?  Use this 5 step approach to align your company’s marketing efforts with your business objectives; minimize wasteful spending and maximize return on your marketing investment.

–       Want to grow your business?

–       Do you know what your customers need to hear to make them want to buy?

–       Do you know how to differentiate yourself from your competitors?

–       Can you predict what your customers will want in a year? 2 years? Or 3?

–       What more can you do to build trust?

 

At the heart of a successful business is an understanding of who your customers are, what they want, how they buy, where they are and if there is enough of them to warrant you even being in business in the first place.  Successful businesses also need to have, or be able to build the core compatibility to provide your customers what they really want, at a profit and be ready to execute focused and targeted promotions and communications programs to attract and engage potential buyers. 

Dee Davey, from Creative Ideas Marketing, will talk about some questions you should be asking about your business’ competencies, customer needs, and market opportunity and how to map out a plan that will provide focus, direction and create business success.

Dee Davey improves her clients’ marketing performance and sales revenue through strategic planning, product development and business process improvements; primarily for companies who offer business-to-business (B2B) services to their customers. 

Since 2004 her business, Creative Ideas Marketing, has been identifying new sources of revenue and bringing ideas for new service-based products to life.  Dee steps in when there is a one-off project that doesn’t warrant the investment of a full-time marketing or product development resource.  She helps companies who want to take the next step in marketing their business, but lack the resource or the time to pull it all together.

Dee Davey   achieved her Professional Diploma in Business Management in 1991 and in the same year her Diploma in Marketing Management from the United Kingdom’s most stringent professional marketing body, the Chartered Institute of Marketing.  An international marketer resident in England for 30 years, Dee has a unique ability to view and understand global marketing issues from a different perspective. She loves cats, keeping fit and England.