Founded in 1917, and purchased by Ford in 1922, the Lincoln Motor Company has produced some of the most iconic vehicles the world has seen. From the 1932 Zephyr to the 1940 Continental and the 1999 Navigator, Lincoln served as the standard bearer of American luxury automobiles for decades.  After a recent period of share decline, the Lincoln Motor Company is being reinvented with a new lineup of vehicles, a new communications platform, and a new definition of its brand.

 

Lincoln Consumer Marketing Manager, Dan Brady, will provide an overview of this reinvention and how the Company is structuring itself for success. Dan oversees the brand marketing teams responsible for pricing, variable marketing, positioning, vehicle launches, and strategy on the full suite of Lincoln Motor Company products — MKZ, MKS, MKX, MKT, and Navigator.

 

Dan served as the Brand & Launch Manager at Ford Motor Company within Export Operations & Global Growth Initiatives (E&G).  In this capacity, Dan oversaw the marketing and sales launch development for a portfolio of Ford and Lincoln products.  E&G operates the marketing, sales, and service for more than 80 countries in the Caribbean & Central America, the Middle East, Sub-Saharan Africa, and Asia.

 

Dan served as the Consumer Marketing & Sales Manager with NuStep Inc. in Ann Arbor, MI.  Dan oversaw the company’s consumer division and was responsible for all sales and marketing efforts as well as the division’s P&L.  During Dan’s time at NuStep, sales jumped over 50 percent, profitability nearly doubled, and all-time highs for sales, web, and lead traffic were established.   NuStep Inc. produces the leading recumbent cross trainer and is recognized as an Arthritis Foundation Ease-of-Use winner.

 

Dan has a unique depth of international experience.  He spent over four years with the International Republican Institute (IRI) conducting democracy programs throughout Central America, the Caribbean, and Africa.  His time with IRI allowed Dan to contribute to historic elections in Haiti, Nicaragua, Guatemala, South Africa, and Nigeria.  He has lived and worked on three continents, including two years in Durban, South Africa.

 

Dan holds a Masters of Business Administration (MBA) from the Ross School of Business at the University of Michigan with emphases in marketing and corporate strategy.  His undergraduate degree is from Hope College with a BA in political science and foreign affairs.

 

Dan has served as a guest lecturer at the Ross School, the Daniels College of Business at the University of Denver, the Colorado State College of Business, and Ann Arbor SPARK.  He is the former President of the Board of Directors for Peace Neighborhood Center in Ann Arbor, MI, is a member of the 2010 Leadership Michigan class, and has also served on boards for the Denver Future Forum and the Ross School Alumni Association.