In today’s ever-daunting job market, job seekers who aim to impress can’t rely on a standard resume and cover letter. Lindsay Blackwell, creator of the “Dear Lisa Rudgers” campaign, explores how personal branding and interactive content can showcase your qualifications to potential employers in a way that’s sure to get you noticed.

Lindsay Blackwell is a social media strategist based in Ann Arbor, MI. Blackwell earned her degree in English and Linguistics from the University of Michigan, with a focus on advertising rhetoric and new media marketing. She currently serves as the Marketing Manager of the Ann Arbor Symphony Orchestra. Connect with her on Facebook, LinkedIn, or Twitter (@linguangst).