Writing website copy which appeals to both site visitors and search engine robots is part art, part science. Christine Slocumb will discuss her step-by-step formula for writing copy that compels visitors to act while helping you get ranked highly in search engine result pages.

Chris has 17 years of marketing, business development, and product management experience in Fortune 50 and startup firms. As the founder of Clarity Quest Marketing, Christine has worked with technology firms on marketing strategy, business planning and marketing implementation. Christine was formerly the Director of Marketing for Tangis Corp, where she launched the company’s first two products and positioned the company for sale to Corena Group Ltd. Prior to joining Tangis, she led product development and marketing activities at Microvision, Inc. and Motorola. Christine presently holds 8 U.S. patents and was named a Michigan Leader & Innovator by Lawrence Technological University in 2008. She holds a MBA and MS in Electrical Engineering.

Search Christine on Linkedin: http://www.linkedin.com/pub/christine-slocumb/0/43/a93