Marketing a nonprofit is easy, but only if you’re deeply passionate about its cause.  Join Amanda Uhle and learn how to market a non-profit — some of the key differences you should be aware of in developing a marketing strategy, acquiring funding and sponsorship, engaging your audience, and working within the community.  Amanda Uhle will use 826michigan as her case study for today’s LA2M learning event.  826michigan markets its innovative literacy programs for young people and its unique retail store, Liberty Street Robot Supply & Repair on a shoestring budget.

Amanda Uhle is Executive Director of 826michigan, a nonprofit writing center dedicated to supporting local young people with their creative and expository writing skills.  Selected as one of Crain’s Detroit Business’ 20 in their Twenties for 2008, she has spent time behind the scenes in creative organizations throughout the Midwest.  Amanda is adept at creating partnerships that unite innovative people and projects with the funds and supporters they need to survive.

826michigan is one of eight 826 writing centers nationally.  The organization was founded by writer Dave Eggers in 2002 at 826 Valencia Street in San Francisco’s Mission District.  All programs are offered at no charge and are based on the understanding that great leaps in learning can happen with one-on-one attention and that strong writing skills are fundamental to future success.  826michigan offers tutoring, writing workshops at their site and in local classrooms, and opportunities for students, ages 6-18, to publish their original writing.

Amanda is a member of the UMS Advisory  Committee and loves to read fiction, spend time with her husband and  baby daughter, and talk about why 826 inspires her every  day.