This event is CANCELLED (Feb. 10) due to all the snow Ann Arbor got last night. It will be rescheduled in the future. See you next week at LA2M.Branding is a concept that sometimes gets boiled down to a fancy logo and a pleasing color scheme. In reality, it’s much more than that. Branding encompasses EVERYTHING that your potential clients and customers come in contact with. From the way that you answer your phones, to the way that you sign your emails, your brand carries into many arenas. In today’s increasingly digital world, is there a place for your brand on radio? Not only is there a place, but Kyle will explain why radio is an important part to bringing your brand to the world, and one of your strongest brand cues. Kyle Stuef is a marketing/branding consultant currently working with Ann Arbor Radio. A graduate of Eastern Michigan University, Kyle has spent his time working in the marketing field in a number of capacities. Most recently, Kyle was the acting creative director of the Ann Arbor based branding firm, Twenty-Nine 11 Studios. During this time, he dove into the incredibly deep talent pool of Ann Arbor and his (adopted) hometown of Ypsilanti to help promote and work with local talent. Currently, Kyle also holds a position as a contributor for AnnArbor.com, covering technology and internet trends as well as being a young professional in the Ann Arbor and Ypsilanti communities. Check out Kyle and Ann Arbor Radio additional links: http://www.tinyurl.com/KStuef http://www.w4country.com http://www.wtka.com http://www.1290wlby.com