In spite of our difficult economic times, exhibiting in trade shows continues to be a valuable activity for many firms. Trade Shows offer opportunities to generate leads, increase visibility and interact with customers and qualified buyers. With marketing dollars harder to come by, it is more important than ever to maximize your Return on Investment.

Anita Mitzel will share her keys to having a successful exhibiting experience. Her presentation will outline where to put your time, money and efforts to produce the best results and achieve your exhibiting goals.

Anita Mitzel is the owner of GraphiColor Exhibits and has been providing trade show displays, corporate signage and large-format printing for over 25 years. Before founding GraphiColor Systems with her partner Don, Anita worked at trade shows across the country as a narrator, booth staffer and supervisor for many years and is an expert on effective trade show exhibiting.  She helps her clients cover all the bases in preparing for and being successful with their trade shows and events, and has shared her advice and tips with both small and large companies as well as Chambers of Commerce and other groups.

Anita’s profile on Linkedin: http://www.linkedin.com/pub/anita-mitzel/3/490/841

To listen to the podcast click here