The internet has leveled the playing field: Publishers of any size and authors of books on any topic can find a respectable audience, if they make themselves highly visible on search engines like Google and Bing and if they use social media venues, such as Facebook, blogs, and message boards. Even authors who have contracts with larger publishers take online marketing into their own hands and keep their books selling in steady numbers for several years. They do that not only because publishers usually focus their marketing efforts only on new books, but consistently good sales and a large online fan base significantly increase chances for new contracts. Publishers love authors who are good marketers. This LA2M presentation will teach you not only the necessary components of an online book marketing strategy, but presenter Kai Blum, Director of Search Engine Marketing at Ingenex Digital Marketing, will share many tricks that he has learned while successfully marketing his own three books. Among other things, you will learn how to research whether or not there’s a market for your book, how to give your book a search engine friendly title and how you can make your book more visible on Amazon.com.