Playing the Odds: Using Data to Build Your Social Strategy

Social Media is an overwhelming landscape for any company trying to get started.  In this presentation, Trisha shares her experiences and the data she collected to develop a social strategy for Compuware.


From this presentation you will take away concrete steps and measurements to perform in order to evaluate your presence and determine an appropriate place to get started. 


Once upon a time, Trisha was a biomedical engineer.  Her MBA exposed her to marketing, and product management became her passion.  In 2006, she joined Compuware to launch vertical strategies.  Later she led Campaign Management and is now Director of Social Communications.