“If you build it, they will come.”  That used to be the saying in the early days of the iPhone App Store.  But now the gold rush is over and now your efforts towards marketing become increasingly essential.  There are some basic and not-so-basic things you can do to make sure your app stands out from the day it is launched.

Henry Balanon is founder and lead developer of iPhone Apps company, Bickbot.com. He is also a writer for GigaOm’s TheAppleBlog. He recently spoke at the 360iDev conference in Denver.